Greeting card – ma'am sir pad and just as easy as

and just as easy as a last-minute send when time's tight

148 x 210mm x 8mm · 120 white dot grid pages · Perfect binding · Premium recyclable 300gsm card · Gatefold page markers · Original illustration by Emirati artist Amna Al Saleh · Made in UAE

and full of love

It is a living tradition

so beautiful it practically wraps itself

Greeting card – ma'am sir pad and just as easy asMa'am Sir. The greeting that belongs to the UAE and nowhere else. If you have spent any time in the Gulf, you know it instantly. That warm, slightly baffling, completely endearing greeting used by service staff in cafes, restaurants and hotels across the Emirates, where the gender distinction simply does not apply and everyone is welcome equally. Ma'am Sir. It makes no grammatical sense. It makes complete human sense. And it is one of the things